- Job Title: Marketing Manager 2 - Manager, Shopper Insights, HE
- Job Type: Regular Full-Time, Hourly
- Bachelor's Degree with 5+ years of directly related experience is required
Location
- Ridgefield Park, NJ, USA
- 4 days on site 1 day Work from Home
Benefits
- Medical Insurance (Health, Dental & Vision)
- 401(k) with Company Match
- Paid Time Off
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
The Top Three Essential Skills for this Role:
Primary Research
Data Analysis
Project Management
Education and Years of Experience:
- Bachelor's Degree with 5+ years of directly related experience is required
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Role & Responsibilities:
- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Strong ability to work independently and manage one's time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Strong knowledge of principles and methods for showing, promoting, and selling products or services.
- Strong ability to develop marketing and pricing strategy
- Strong knowledge of media production, communication and dissemination techniques and methods.
Key Notes and Attributes:
- Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and secondary research.
- Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
- Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
- Manage project set up by:
- Partnering with key stakeholders to gather key inputs and stim for testing
- Supporting questionnaire set up, design and internal reviews and quality checks
- Project management and timelines of key phases and deliverables
- Determine and recommend best research methodology to address business questions
- Identify best vendor through appropriate RFP process (multi-vendor proposal review)
- Analyze and interpret data providing learnings that will bring value to the business
- Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations
Research Capabilities - Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g.,IRI, Circana & Nielsen) experience a plus
- Superior Shopper focused Insights experience; Shopper Marketing/ Channel Marketing experience a plus
- Experience managing online research community a plus
- Ability to triangulate data and insights from different sources to drive consultative decision making.
Qualifications
- Bachelor’s degree in business administration, marketing, product management, sales, or related field.
- 5-7 years’ experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!
Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.
For more information about JND, please visit www.jndsolutions.com
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